Augusta National Golf Club announced that at the end of April, Mercedes Benz will join Masters and a new global partnership from the 2014 tournament. In 2008, Mercedes-Benz joins AT & T and IBM and becomes a global sponsor. “Masters is the most prestigious golf tournament in the world and it is a great honor for Mercedes-Benz to partner with Masters Tournament as one of the three global sponsors,” said Mr. Joachim Schmidt, Vice President of Automotive Sales & Marketing, Mercedes-Benz Says:
“Masters’ tournament has been proven to be a perfect match since 2008. Both brands have a long tradition and are connected with perfect passion.”
“For this reason, I have been involved in golf since the 1980s,” said Mr. Lüder Fromm, director of global marketing communications at Mercedes Benz, “Masters Tournament is one such kind and our global golf There is no doubt that it fits perfectly with the strategy, I would like to expand the partnership with the Augusta National and Masters tournament with great expectation.
Mr. Mercedes-Benz ambassador at Augusta’s 2013 Masters Bernhard Langer
There are not as attractive and multifaceted sports as golf. A well-balanced combination of perfection and absolute sports passion is also fully reflected in the Mercedes-Benz brand and its value. ”
Mercedes-Benz has been active in professional golf since the 1980’s. Since 2008, Mercedes-Benz is proud to be the most prestigious golf tournament Masters of Augusta international partners in the world. As a result of our partnership with the American PGA, this star’s brand has become the “official car” of the PGA Championship and the PGA Championship. In 2011, Mercedes-Benz golf activities expanded through partnerships with the world’s oldest golf tournament, the Open Championship. In addition, Mercedes Benz supports long competitions around the world for both amateurs and professionals. More than 65,000 players in more than 60 countries each year participate in amateur world championship Mercedes trophies.